Generative Engine Optimization (GEO) is the practice of structuring your content and brand so AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite you as a source. It does not chas
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The GEO playbook is nine steps ordered by lift per hour. Do the cheap, high-lift moves first: open technical access, write answer-first, add facts, add expert quotes, then build entity and off-domain
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A real GEO service does more than edit blog posts. It runs a prompt baseline, restructures content for extractability, builds entity signals, earns off-domain mentions, and tracks citations month over
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SEO gets you ranked, AEO gets you into the answer box, and GEO gets you cited as the source inside a generated answer. All three can run on the same page, but they optimize for different moments in ho
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Being cited is not the same as ranking. Retrieval puts your page in the model's reading set; citation puts your brand in the answer. The two are different skills, and each engine rewards different wor
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Generative Engine Optimization (GEO) is the practice of structuring your website and content so AI search engines cite you as a source when they answer a question. Instead of competing for a blue link
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